Rob Smith - iGaming Consultant and Legal Advisor

English Qualified Solicitor and Gambling Commission Personal Management Licencee

A legally qualified professional, with a proven record in commercial development, software and operations delivery, and regulatory compliance. I have a background in information technology and a great amount of experience in the online and digital industries ranging from startup to bluechip organisations.


  • Online gaming, gambling, and video games;
  • Legal, business affairs and regulatory compliance;
  • Regulated gaming;
  • Block-chain,crypto-currencies and ICO’s;
  • Product lifecycle management solutions;
  • Product development solutions;
  • Managed information systems;
  • Corporate, commercial and intellectual property law;
  • New company setup and operation; and
  • Software development and application delivery.

Gambling Commission Licence

Law Society Register

Available Services

Brand Setup & Market Analysis

Establishing, developing and launching a gaming brand can be an overwhelming and challenging task…

iGaming Licensing & Organisational Structuring

A key aspect to establishing your iGaming brand will depend on your market choice…

Compliance Led Product Development

An important part of obtaining an iGaming Licence is to ensure your product offering satisfies technical standards…

Portfolio Analysis & Supplier Procurement

If you’ve gone through the effort of launching a brand…

Web & App Development

If you brand is looking for product-based USPs then you’ll need to consider first party software…

Operational & Management Consultancy

I have a range of past appointments from software sales, legal services…


Rob’s development and ‘go-to market’ strategy was so successful that it delivered more commercially viable opportunities than we can possibly handle

Thierry Semoff, CEO of PearFiction Studios

I had the pleasure of working with Rob at Odobo. In the whole of my career I have never come across someone with such a diverse range of skills ranging from building games from concept to delivery; planning business growth strategies, all the way through to lobbying regulators and acquiring gaming licences. He is a

Mark McGinley, Studio Manager - Casumo [Gibraltar]

Rob is a determined entrepreneurial person and an experienced project manager with an unusual mix of technical, commercial and legal experience. We have worked closely together on a number of projects and I very much look forward to working with Rob again – especially when we next have a project that requires hard-work, development of

Peter Howitt, Founder, Ramparts European Law Firm

I engaged Rob on a new tech iGaming startup to support on corporate re-structuring and supplier due diligence. Early on in the engagement it became very clear that Rob was not your average lawyer and his remit increased to encompass product development strategy, compliance and wider business affairs. The regulated iGaming market is a very

Julian Jarvis, General Counsel, iGaming Family Office


David McLeish, General Counsel, Playtech Plc


If you have a potential engagement you would like to discuss,
please get in touch.

Rob Smith Consultancy

Wibbsy Limited
+44 161 298 8883

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